Discover Early Years Branding
During the exploration stage, our goal was to find a shape and character that would fit in nicely with the company meaning. We began by looking at a few animal characters together with elements to support the character. What we wanted was to create an education and fun feel that would be a reflection of the company image. As ‘Discovery Early Years’ is education and learning through playful exploration, we decided to use a cute animal character that is supported by education elements.